Tag: Augmented Reality

Virtual Showrooms are Here. What’s Next?

Yes, Virtual Reality is changing automobile marketing. Brands are developing virtual showrooms and mobile test drive experiences to lure younger buyers. Digitally-driven millennials can explore a 3D showroom stocked with cars or take a 360-degree test drive – all from the comfort of home. Virtual showrooms provide an easy and fun way for buyers to

AR/VR Is Picking Up Speed In The Auto Industry

Anyone even vaguely involved in the auto industry will confirm AR/VR’s revolutionary impact. Every link in the chain is being rethought—production, design, navigation, education, customer experience, maintenance, and safety. Innovations are happening now and analysts are already predicting massive changes. Consumers will reap the benefits with more accessibility and options. Mass marketing is dissipating amidst

Vuforia & Unity Come Together To Mainstream Augmented Reality

Augmented Reality (AR) enters the fast lane with two of its top innovators. Global gaming colossus, Unity, has assimilated its capabilities with Vuforia; a pioneering force in the AR world. These cutting edge entities are no strangers to each other and have been used in tandem by leading developers such as EA and Square Enix. As