Virtual “Elf-Venture” Brings Cheer and Laughter to Hospital Patients

Free Virtual Reality Video Brings Elves, Holiday Cheer and ICE!  Into Kids’ Hospitals & Homes


Washington, DC (December 22, 2016) – This holiday season, young hospital patients can experience the holiday cheer of a giant ice and sculpture show through the magic of virtual reality.


Elf-Venture in ICE” is being made available, free of charge, to patients at Children’s Hospitals here and around the country and to other kids, thanks to our partnership with Gaylord National’s ICE! Featuring Christmas Around the World.


“Our goal is to surprise and delight kids who are too ill to venture out with a unique VR experience that will transport them into the magic of the North Pole, even for a few minutes,” said Emily Greene, VIVA’s chief creative officer.


The four minute 360˚ experience, “Elf-Venture in ICE,” can be viewed free on most mobile devices or VR headsets. The video is available to anyone at


“VR video has the capacity to bring people to whole new worlds, real or imagined,” said Lorne Greene, VIVA’s chief executive officer. “But it’s more than just fun. Letting kids – and others – virtually escape the confines of a hospital room or sick-bed has huge therapeutic value, too, as we’re increasingly hearing from pediatric and other medical practitioners.”


“Making this available for free is just part of our way of giving back to the community, and supporting the medical professionals who work wonders for area kids every day,” he added.


VIVA VR Studios is leveraging the power of virtual reality to help other organizations. For example, we created a virtual reality “ride-along” experience in a medical transport helicopter. Now, anyone can go behind the scenes to see this elite team in action by watching the virtual reality video, available at (click Children’s Hospital ride-along).


We also recently produced a virtual reality holiday card for the Washington Nationals baseball team which can be seen here:


In “Elf-Venture in ICE,” one of Santa’s elves guides viewers through an interactive adventure through a spectacular indoor winter wonderland, allowing hospitalized and other kids to explore a variety of the holiday scenes which were created from millions of pounds of ice at the Gaylord National Resort and Convention Center in Washington Harbor, MD. In the VR video, the Elf talks directly to children, jokes and helps the viewer explore the magical scenes in search of misplaced presents.




About VIVA & VIVA VR Studios

Elf-Venture in ICE” was created by VIVA Creative and its innovation lab, VIVA VR Studios.  Ranked among the most innovative event technology companies in the world, VIVA Creative and VIVA VR Studios help brands create marketing that moves people. Founded in 2001 by creative, production, and technology innovators, the company is headquartered in the Washington DC area with sales regions in all major markets. For more information, visit, or on Twitter @VIVAcreative.

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